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As influencers build brands, experts question long-term staying power

The Lantern | Ohio State

May 6, 2026

Alix Earle attends Michael Rubin's Fanatics Super Bowl party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on Feb. 10, 2024, in Las Vegas. Credit: Ethan Miller/Getty Im…

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As influencers build brands, experts question long-term staying power

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