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Ohio State brings NIL in-house with Buckeye Sports Group to support recruiting, retention and brand deals

The Lantern | Ohio State

Feb 18, 2026

Fans line up outside Ohio Stadium before Ohio State's game against Ohio University on Sept. 13. Credit: Sandra Fu | Managing Photo Editor Inside Ohio State's athletic department, a…

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Ohio State brings NIL in-house with Buckeye Sports Group to support recruiting, retention and brand deals

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